Just over 60 million American households—nearly half—have at least one dog. So, it’s no surprise that car manufacturers are marketing to dog owners. But they’re taking a step further by developing autos with dogs in mind.
In 2014, according to the American Products Association, 37 percent of dogs joined the family on some sort of road trip—that’s about double the number of 10 years before.
Subaru has long understood and supported the human-animal bond.
Their TV commercials are well-known and typically funny. However, my favorite is quite touching. “It’s not the miles you make in life, it’s what you make of them,” says the narrator. It’s apparent the owner of this 14-year old dog has a bucket list, and the dog’s best pal accomplishes checking off each item.
Last year, Subaru provided a fleet of cars and drivers in New York to take shelter dogs out into nature for a great day, and also giving NYC dogs and their owners a chance to spend the day away from the concrete and in the great outdoors.
Nissan is also in on the canine action. The Nissan X-Trail 4 Dogs has all sorts of canine amenities. Twenty years ago, the employee who thought up this idea might have been laughed out of a job. Today, Nissan has broken new ground, and it’s a good bet other companies will follow.
Tom Appell of Consumer Guide Automotive offers more info in this blog piece, “Dogs in Cars: How to Keep Your Pets Safe.”
Check out this more typical Subaru TV spot: