Cat Friendly Ambassador Earns Power of Pink


Dr. Elizabeth Colleran was just named a Power of Pink Honoree. The official release is below. But I need to speak up first, as Dr. Colleran happens to be a friend. I’ve had the pleasure of speaking with Dr. Colleran many times; she’s fast-thinking and an exceedingly smart speaking partner. Together what we talk about is Dr. Colleran’s passion, Cat Friendly Practices.

By making veterinary visits “cat friendlier,” cat caretakers are far more likely to visit. Veterinarians can’t diagnose cats they don’t see.

As the ambassador for Cat Friendly Practices, and encouraging veterinary professionals to sign up – lives are saved. There’s no way to tell how many.

I admire Dr. Colleran’s passion and her drive to simply “get it done.” When it comes to cats, she cares about them like nobodies business.

This year, she’ll be speaking south of the border, getting Mexican veterinarians excited about thinking about cats an all new way, and she’s also communicating to veterinary students (with support from Purina). She and I both enthusiastically champion a pet owner facing site  The Cat Community.

Powered by the American Association of Feline Practitioners (AAFP), The Cat Community provides cat caretakers with credible and trustworthy information on a wide variety of feline topics. AAFP created this resource for people with cats learn more about them. The resource is huge with tons of content, and it’s free.

Dr. Elizabeth Colleran

What’s more, Dr. Colleran took her green (not pink) award money, and has donated it to the Winn Feline Foundation. For 50 years the Winn Feline Foundation has continued to support cat health studies. Nearly all we know about cats was once studied by Winn funded researchers. As a Winn Feline Board member, I am grateful but not surprised by Dr. Colleran’s generosity, and choice to give the money.

Lea-Ann Germinder, pr maven, who created the award has been a leader in public relations in the pet world for many years, and I’m proud to say that all the past recipients I know well; all are leaders who have made a difference in veterinary medicine, as Dr. Colleran continues to do.

Most of all, though, she’s a good friend of cats, and to me. Below the release, links to interviews with Dr. Colleran.

Dr. Elizabeth Colleran Named Germinder Power of Pink Honoree

Elizabeth Colleran, DVM, MS, DABVP-FelineSpecialty has been named a Germinder + Associates 20th Anniversary Power of Pink Honoree, she is also celebrating the 20th anniversary of her current practice, the Chico Hospital for Cats.

Dr. Colleran is a Cat Friendly Practice Co-chair, American Association of Feline Practitioners (AAFP) Board Member, author, task force committee chair, and speaks regularly at veterinary conferences. She has successfully run two feline veterinary practices. For these accomplishments and more Germinder proudly salutes

Dr. Colleran’s accomplishments. “Selecting Dr. Colleran as the next Honoree was an exciting choice. Dr. Colleran’s leadership with the Cat Friendly Practice and so many other initiatives has been brilliant. She gives and gives and gives quietly to the profession and to all around her. It’s always a “how can I help” and the wheels in her head start turning. If she can’t help, she will let you know who can. And, she’s a successful business woman to boot,” said Lea-Ann Germinder, APR, Fellow PRSA, president of Germinder + Associates.

Dr. Colleran has designated the Winn Feline Foundation as the recipient of a donation from a special Germinder + Associates 20th Anniversary Fund in her honor. The Winn Feline Foundation advances feline health by supporting research and education.

“I am delighted and humbled to accept this award during our own anniversary year. All the campaigns, all the work is to benefit the magnificent felines we veterinarians treat every day. Thank you to Germinder for recognizing not only the work but for the donation to the Winn Feline Foundation to continue to benefit them,” said Dr. Colleran.

Colleran most recently collaborated with Germinder on Germinder’s launch of the GNFP Digital feline pain management module, but their relationship goes back twenty years. Colleran is one of the early AAFP leaders who introduced Germinder to feline veterinary medicine during Germinder’s work with Hill’s Pet Nutrition, Inc. The “Seven Subtle Signs of Sickness” campaign underwritten by Hill’s was one of the first to communicate to general practitioners and the cat owning public on what to look for in sick cats. She and her colleagues at AAFP have tackled some of toughest issues facing the veterinary profession – and still do to this day. The development of the Cat Friendly Practice is the most recentexample.

The Power of Pink: A Personal Story was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary Year. The women’s storytelling initiative not only highlights the founder’s story, but also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder to success. To date Honorees named and their designated donations include

Debra Horwitz, DVM, DACVB (Missouri Humane Society), and Heidi Lobprise, DVM, DAVDS (Lutheran Church Charities K-9 Comfort Dogs) have been named as Honorees. Additional

Honorees will be named throughout 2018.

Germinder + Associates provides communications services for the pet/vet sector and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR,

Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S. combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

GNFP Digital provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

Conversing with Colleran

with Dr. Colleran and unnamed friend

On my national Steve Dale’s Pet World radio show I speak with Dr. Colleran about Cat Friendly Practices  from Summer 2017.

On my national Steve Dale’s Pet World radio show, I speak with Dr. Colleran about Cat Friendly Practices from Spring 2017.

On my national Steve Dale’s Pet World radio show, I speak with Dr. Colleran about Cat Friendly Practices from Fall 2017

A Facebook live video with Dr. Colleran and Dr. Kurt Venator, chief medical officer at Purina making a big-time announcement.

Dr. Colleran and I chat in this YouTube video about Cat Friendly Practices.

And all this is only a small sampling.