Cats in the IKEA CATalogue


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You haven’t seen the video about inviting 100 cats into an IKEA store in the UK, here it is. The entire point was to produce a TV commercial and to produce this CAT-alogue.  It’s all about living a happier life at home with cats! One reason we began the CATalyst council is a concern about cats’ portrayal in the media. I think cats scored a touchdown here – I like the way the cats came out in the end products.