Mexican-Themed Clothes for Dogs


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Cynthia Soto of Pocha Shop talks HERE on my Sunday afternoon Steve Dale’s Other World WGN Radio show about how she’s now barking up the right tree as a result of the pandemic. She transformed her career. She was an assistant teacher in early education, lost her job and decided to embark on a career selling clothes and various accessories with a LatinX-theme for pets.

“I wanted to include my Mexican heritage,” she says. And the results are striking.

Pocha/pocho is a derogatory term used to describe Chicanxs and those who have left Mexico. Stereotypically, pochxs speak English and lack fluency in Spanish. In a sense, pochxs aren’t ‘Mexican enough’ in the eyes of other Mexicans. However, she IS Mexican enough!

If you happen to live in Chicago, her new brick and mortar shop – filled with bright colors – is at 1956 W.Cermak Rd. Or you can shop online.