My New Puppy


Renown Pet Author, Steve Dale, Teams Up with Essentials PetCare to Release “My New Puppy” – a New Children’s Storybook about Responsible Pet Care

As part of its continued commitment to pet owner education, Essentials PetCare has collaborated with renown pet author, Steve Dale, on a new children’s storybook aimed at teaching children about responsible pet ownership.

Titled, “My New Puppy,” the storybook was created as part of the Essentials PetCare “Real Life, Real Pets” campaign to celebrate families and their pets.

“My New Puppy” was written by Steve Dale with colored illustrations from children who participated in an Essentials PetCare coloring contest. The book follows the story of “Annie,” an abandoned puppy and inspiration behind Essentials PetCare, after she is adopted by her new family.

“Larissa really enjoyed taking part in the contest,” said Stephanie when she found out her child was one of the winners, “She’ll be so surprised and excited to hear her picture was selected.” Larissa was one of 8 children whose artwork was selected to fill the book. Larissa’s winning entry shows Annie playing.

According to a 2017 National Pet Owner’s Survey conducted by the American Pet Products Association, sixty-eight percent of all U.S. households own a pet. The report also notes that families with children are more likely to have pets than those that do not.

“Studies show that children who grow up with pets from a very young age are better for it, even physically better,” said Dale, “pets also teach children responsibility, kindness and empathy.”

“One of our founding principles is to help educate the entire family on the importance of responsible pet care,” said Dr. Douglas Spiker, President and co-founder of Essentials PetCare, “partnering with Steve Dale on this project allows us to help teach children how to keep their pets healthy and happy.”

Parents, teachers, librarians, and caregivers are encouraged to read “My New Puppy” to their children and use it as a tool to discuss pet care.

The storybook is available for free at

About Steve Dale, CABC

Steve Dale, a certified animal behavior consultant, has been a pet writer for over three decades. In addition to writing, Steve also hosts nationally syndicated radio shows, and is heard on WGN Radio Chicago. He’s authored and contributed to many pet books and speaks about animal behavior around the world. Steve was awarded the Pet Journalist of the Year in 2017, is a recipient of the American Veterinary Medical Association Humane Award, and many other honors including being inducted into the Dog Writer’s Association of America Hall of Fame. Steve’s website and pet blog:

About Essentials PetCare

Established in 2015, Essentials PetCare, LLC provides affordable and accessible veterinary care for dogs and cats. The company’s mission is to expand veterinary care to a greater number of U.S. pet-loving families who would otherwise not seek basic and preventative care because of cost. Essentials PetCare believes that no animal should ever suffer or put their family at risk of contracting diseases due to affordability. For more information, visit and follow us @essentialspetcare