Purina and Red Rover Celebrating National Pet Month to Support Domestic Violence Victims


Dr. Kurt Venator

Experts on domestic violence call this problem “the pandemic within the pandemic.” Celebrating National Pet Month, there is a very special program from Purina to support help for victims of domestic violence. Listen HERE to my conversation on WGN Radio, as Dr. Kurt Venator, chief medical officer, points out people often won’t escape their situation unless there is somewhere to shelter with their entire family, including pets. And about 70 percent of domestic violence victims report the offender has threatened, injured or even killed the pet.

Nationwide, Purina continues to lead an effort to increase the number of domestic violence shelters, and that is gradually happening.

The problem is that there are few, if any, places to flee. In Chicago, the third largest city in America, there’s simply nowhere to go with a pet. The good news is that there is are some animal shelters who may temporarily house your animal but that’s not the same as the family truly being kept in tact.

Aside from people wanting pets to stay with them – there are a variety of benefits to keeping the family together, which Dr. Venator describes. At a time with serious upheaval, pets offer an emotional anchor.

Purina partnered with the non-profit Red Rover to create the Purple Leash Project to support advocacy for finding ways to keep families together. At pet stores look for purple.

Dr. Venator announces Purina making a donation of $2 million to support this initiative!

Learn more HERE about the Purple Leash Project and how you can help.  You can make a difference.

Pets At Work

Dr. Venator also says that one way for employers to be motivated to return to the office might be to allow pets at work, at least one day a week if not every day. Learn more HERE.

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