Shameless Pets, Upcycled Dog Treats
Purina supports innovation, and even awards prizes. On my national Steve Dale’s Pet World radio show, I speak with James Bello, co-founder of Shameless Pets manufacturer of dog treats with upcycled ingredients. Shameless Pets is a finalist for the top Purina prize.
He explains what upcycled is – a term which was all new to me. It’s a great thing for the environment and for pets too!
They have a line of five flavors of dog treats. One example is the Lobster Rollover using parts of the lobster we don’t eat, including the shell which is a super source of glucosamine for joint health. Each of their treats targets a specific health benefit.