St. Louis Blues Purina Doghouse


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Barclay

St. Louis Blues have announced the Purina Doghouse, a new name for the away team’s penalty box at Enterprise Center in downtown St. Louis, MO.

Visits to the Purina Doghouse, which signifies Blues opponents taking a penalty, will trigger a $100 donation from Purina each time a player visits the away team penalty box, up to $15,000 to local service and support dog training organizations.

The donated funds from Purina will allow local organizations like Duo Dogs, a St. Louis-based nonprofit organization that trains and connects facility and assistance dogs with individuals and communities, to enhance its training services and help more dogs prepare to change lives.

“During the course of a hockey game, there will be moments when the players get too excited, or play too aggressively, and need to take a break. At Purina, two cornerstones of positive reinforcement training are to redirect inappropriate behavior and end on a positive note,” said Christina Lawrence, Vice President of Brand Marketing at Purina. “The Purina Doghouse represents a unique opportunity to help engage fans with tips to help their pets at home. We’re working to make the positive power of pets even more accessible to those in our community who need it most.”

Barclay, who is the Blues official Duo Dogs Ambassador will play a key role in the Purina Doghouse educational elements. Barclay is the first dog to join a professional sports team full-time and is actively delivering positive impacts across the St. Louis community.

“In a traditional sense, time spent in the ‘doghouse’ is a bad thing, but for Blues fans, a trip to the Purina Doghouse provides an advantage on the ice, and now generates a positive for pets in our community,” said Randy Girsch, Vice President of Community Development and Event Management with the Blues.

Introducing the new Purina Doghouse comes at a time where mental health awareness is on the rise and demand is increasing for animal assisted therapy. Purina is also in the forefront of domestic violence prevention and finding ways for the entire family (pets included) to flee to a pet-friendly place, called the Purple Leash Project. Purina also supports St. Louis Children’s Hospital and helped create the Purina Family Pet Center, a facility that allows family pets to visit pediatric patients inside the hospital, in addition to partnering for the Purina Paws for Hope program, which provides St. Louis Children’s Hospital patients access to volunteer pet therapy teams.

For training and general dog behavior tips from Purina experts, visit Purina.com/Expertise.